PROCENSIS
Rethinking sales and technology deployment in a pandemic
CHALLENGE
Help Procensis, a value-added reseller of enterprise mobility and data-capture technology that traditionally sold and deployed their products in-person at the customer’s location, pivot to selling and deploying complex technology solutions remotely.
OPPORTUNITY
Weather the business conditions brought on by COVID-19 by rapidly developing a bundled solution that could be demonstrated, piloted, and deployed at scale remotely. Then bring it to customers through a targeted outreach.
SOLUTION
Working with Samsung (mobile computer), ProGlove (wearable scanner), and Ivanti (software), Procensis developed a wearable solution for Warehouse Picking applications. We then mapped out the selling process, creating a sales presentation and a remote demonstration capability. To gain rapid market awareness and customer engagement, we leveraged our partners’ sales channels and industry media clout. In addition, a LinkedIn advertising campaign and email campaign to directly engage prospects was deployed.
SCOPE
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Marketing Strategy
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Marcom Planning
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Digital Media Planning
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Social Media Engagement
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Database Marketing
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Partnership Marketing
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Web Development
RESULTS
In eight weeks, our multifaceted campaign strengthened Procensis’ partnerships and sell-through with Samsung, Ivanti, and ProGlove, while generating over $6.4 million in sales opportunities.