MERCURY SECURITY
Reimagining a market-leading brand
CHALLENGE
Breathe new life into Mercury Security, a market leader in the design and manufacture of physical access controllers, which faced increased competition and product commoditization.
OPPORTUNITY
Position Mercury as the designer of the most future-ready platform for access control solutions to reinvigorate the brand and reinforce its station as the market leader.
SOLUTION
Conduct brand research to uncover employee, partner, and customer insights that inform the development of a new brand strategy and future-ready positioning. Reimagine the brand’s look and feel, modernizing the logo and visual identity system. Redesign and develop the website to communicate Mercury’s future-ready approach and product offerings more clearly. Develop sales enablement tools and marketing materials to facilitate the brand launch. Deploy a multichannel digital marketing program to create broad market awareness, understanding, and affinity for Mercury’s highly differentiated value.
SCOPE
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Brand Research
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Brand Strategy
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Brand Development
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Website Design & Development
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Marcom Planning
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Campaign Development
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Demand Generation
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Content Marketing
RESULTS
Mercury Security’s rebranding was tremendously well-received by channel partners and end customers. Senior management has heralded it as an overwhelming success in reinvigorating the entire organization. The launch campaign outperformed on several metrics, delivering 127% above KPIs for impressions delivered and a CPM of 63% below forecast. From a social media engagement perspective, in the first 21 days of the campaign, Mercury experienced a 733% increase in followers.
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Yaldi’s thoughtful, strategic approach and creative brilliance helped us modernize Mercury’s brand and elevate its presence in the market. Their focus on aligning strategy with business goals and crafting a distinctive brand experience gave us a competitive edge and revitalized Mercury's standing in the market.”
-Steve Lucas
Vice President, Sales